Quality Delicatessen

Locally Sourced

Flavour × culture

Jewish Deli offers quality delicatessen food products, available in a few select locations across the province of Newfoundland and Labrador. We source local meats, herbs, vegetables, and even vinegar to craft the finest classic Jewish deli recipes and flavours including smoked beef brisket, chicken schnitzel, half-sour dill pickles, and beet-pickled turnip.


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Jonathan Richler was born and raised in St. John’s, Newfoundland and his family have deep roots in Montreal, Quebec. He spent many years in Montreal and worked on The Main for the majority of them. Once he relocated back home in 2010 there was a smoked meat void in his weekly routine, and the experiments commenced. 

Jewish Deli held their first pop-up deli in 2013 at Chinched Bistro and received tremendous support from the culinary community. What started as a hobby became an experiment, and in 2014 the Deli moved to the St. John’s Farmer’s Market and continued the pop-up momentum with a small, meat-loving team.

Newfoundlanders and Labradorians take tremendous pride in their culture, history, and food and Jewish Deli menu items honour and reflect this to the best of our ability using locally sourced food and artisans to make our product shine.

Jonathan Richler

Jonathan Richler



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Love Jewish Deli? Then why not tell the world who gets you pickled!

Support Jewish Deli by reppin' our brand wherever you go. Jewish Deli merch is available at all our pop ups, events and markets.

Jewish Deli t-Shirts / $20

Two options to choose from:

The classic "Let's Get Pickled" available in Orange and White or "Come to the Dark Rye" available, of course, in black. Both available in a variety of sizes.

Jewish Deli Hats / $20

One-size fits all, available in black and grey



Jewish Deli can currently be found at the following locations. Sign up for our email notifications for our upcoming pop-ups and other activities!



Fridays, July - September, Quidi Vidi Brewery
Saturdays, June - December, St. John’s Farmer’s Market. Lion’s Club 


Pop-up Locations

Exile at JAG Hotel - Sunday brunch and lunch - 3 course meal or a la carte;

Some Good Market

QuidI Vidi Brewery


Special Events

Food Day Canada

Roots, Rants and Roars

Eat The Hill

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